Our company New Look Eyewear Inc.("New Look") is a corporation specialized in the eye care products and services. Following the acquisition of Sonomax Hearing Healthcare Inc. on March 2, 2010, in the process of converting New Look Eyewear Inc. into a corporation, New Look has commenced a programme of introducing hearing care products and services into its retail network. New Look common shares are listed on the Toronto Stock Exchange under BCI. As of March 2, 2010, these shares replaced on a one-for-one basis the New Look Eyewear Inc. units, which were also listed on the TSX, and the exchangeable shares of the former subsidiary also named New Look Eyewear Inc. New Look is a leading provider of eye care products and services in Eastern Canada. Its network consists of 64 stores: 57 are located in major cities in the Province of Québec and seven serve the Ottawa, Ontario region. New Look Eyewear is not only a retailer operating its own stores, it also operates a complete lens transformation laboratory located in Ville St-Laurent, Québec. The company presents growth opportunities based on the consolidation of the industry in Canada and demographic trends. Its continued plan of expansion includes the opening of new stores and the acquisition of existing practices, in particular in Eastern Ontario and into smaller markets where the offer of eye care products and services can be enhanced. Growth strategy also includes an increase in traffic in the existing stores. In this regard, New Look has included in its value chain the importance of presenting modern and attractive stores. Thus the company invests year after year in the renovation of its stores, the result being that almost all stores have been built or renovated over the last six years. New Look's management is actively adding to its team of independent optometrists, opticians, and professional staff. The company dedicates resources on projects aiming at improving operating efficiency and embracing the latest lens manufacturing technologies. Management firmly believes that the strategy to provide value-added services to the customers is a key element of New Look's success.