Management Team


Lunetterie New Look

France Reimnitz

France Reimnitz is currently Vice President, Marketing and Merchandising, for New Look. Mrs. Reimnitz joined New Look in 1986 and assumed various functions relating to marketing and operations.  She contributed to the opening of the first New Look stores.  Before Benvest became an income trust, Mrs. Reimnitz was Director of Marketing Communications for New Look Eyewear Inc.  She was promoted to her current position on June 1, 2009, after being Vice President, Sales and Marketing, for almost three years.

Mrs. Reimnitz earned her B.A. in Economics in 1984 and a certificate in Public Relations and Marketing in 1985 from Laval University.