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D I S C O V E R

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D I S C O V E R

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Avenue is a collaborative brand exclusive to New Look partnering with local emerging designers. Bringing their distinct designs to each collection, every designer has a story to tell which comes alive with every frame in Avenue.

Gaze into a collection anchored in harmonious, soft, vintage and romantic designs and explore your favourite places. The eyewear in this collection is for the daydreamer looking back at memories, the creative looking for its next muse, or the epicurean at heart who enjoys all of life’s pleasures – meet Avenue by Julien Couture.

Escape the ordinary with styles for the epicurean at heart.

Meet Julien Couture

Meet Julien Couture, a Montreal designer creating luxury eyewear sold across the world. This collection was born in Julien’s Montreal-based atelier where he sought to bring luxurious designs with a vintage flair, creating never before seen styles.

Inspired by California, the South of France, risk takers, adventurers and everything in between, it is through the details, the curves of every frame and the inspirations from familiar designs that are Couture’s muses. From road trips to quiet beaches and gazing at spectacular sunsets off the Grand Canyon, Avenue by Julien Couture is a collection of eyewear designed as the companion that follows you everywhere.

Read our interview with Julien Couture.

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Avenue is a collaboration with emerging, local designers who have a vision.

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Shop Avenue

Avenue is part of our 2 for 1 assortment. Get two pairs for the price of one or purchase a single pair and get $100 off prescription lenses. Avenue frames retail at $239 for styles made of acetate and $259 for styles made of titanium.

A journey through luxurious details & craftsmanship

Avenue by Julien Couture takes a vintage functional design, pairing the best of famous shapes with exquisite detailing to create one of a kind styles. Each of the 18 exclusive styles are handmade and have distinct features, from signature etching on the sides to anti-slip grip at the tip for ultimate comfort and engraved beauty marks on the frames. For upscale quality, 5 or 7 custom barrel welded hinges are featured, with every piece being thought of with the utmost care. Avenue by Julien Couture is a fulfillment of the senses in its simplicity and luxurious detailing.

A journey through luxurious details & craftsmanship

Avenue by Julien Couture takes a vintage functional design, pairing the best of famous shapes with exquisite detailing to create one of a kind styles. Each of the 18 exclusive styles are handmade and have distinct features, from signature etching on the sides to anti-slip grip at the tip for ultimate comfort and engraved beauty marks on the frames. For upscale quality, 5 or 7 custom barrel welded hinges are featured, with every piece being thought of with the utmost care. Avenue by Julien Couture is a fulfillment of the senses in its simplicity and luxurious detailing.