Since 1986

New Look Eyewear, a Québec company and leader in the Canadian optical field, is constantly expanding with a network of over 80 stores in Québec and Ontario. This network has over 750 employees, including 200 opticians, and all are eager to offer the best customer service.

With its lens manufacturing laboratory located in Montreal and its import subsidiary, New Look is able to offer the highest quality products at very competitive prices.

Since 2018, New Look Eyewear is the first retail chain to have received an eco-responsible certification.

Our mission

New Look Eyewear’s mission is to help people improve their quality of life on a daily basis so they can make the most of each moment.

Our customers are our main source of inspiration and motivation. Thus, we want to offer them a unique  customer experience throughout the New Look Eyewear network.

We value a long-term professional relationship based on skills, expertise, and trust. We listen to our customers and aim to always surpass their expectations. We offer personalized service and quality products reflecting the latest trends, adapted to the customers’ lifestyles. 

To this regard, we encourage our employees to contribute to the success of the company and to opt for  responsible and lasting behaviour in order to reduce the environmental footprint of our activities.

Our values


At New Look Eyewear, respect is an essential value to create a healthy and coherent work environment as well as business relations. 

Respect is shown through actively listening to and caring about our customers’ needs and lifestyles while providing them with clear and honest information. 

Respect is also found in the positive and collaborative attitudes of our employees and the sharing of experience in order to increase our collective knowledge.

We also abide by our industry’s code of ethics and rules and regulations.


At New Look Eyewear, passion drives us to surpass ourselves and meet new challenges, thus standing out from the competition. Our passion takes the form of an ongoing will to provide a unique experience to our customers through courteous and professional service exceeding their expectations.


At New Look Eyewear, striving for excellence means always aiming higher in order to offer the best to our customers. Excellence is also expressed through our search for the best talents and the promotion of team work. Likewise, we offer continuous training in order to ensure our employees’ growth and the achievement of their full potential. We value actions based on sustainable development, thus ensuring our success and continuity. 


At New Look Eyewear, innovation is an important asset to distinguish ourselves in the market. For us, innovation means change. It shows through our open-mindedness and creativity in the way we operate. Our ability to quickly grasp business opportunities and take the lead has enabled us to be the first  Company in its sector to obtain the Ecoresponsible certification.


At New Look Eyewear, we are committed to ensure our employees’ involvement in projects impacting the life of our customers and society in general on a daily basis. We work on decreasing our environmental footprint in order to provide a better world for future generations.

Our employees’ commitment is expressed through an honest, devoted, and loyal attitude towards our mission, vision, and values. We encourage self-improvement and involvement in the community. Specifically, we are involved in social projects and causes aiming to inform, educate, and raise awareness about better ocular health. This is why we are particularly involved with various schools and professional orders.

Management team


General Manager

Directrice générale

New Look Eyewear

Marie-Josée Mercier was appointed Vice-president, Sales and Operations of New Look in October 2010. She joined the Corporation in 2005 and has since worked at many levels including store manager and regional manager. Mrs. Mercier has over 20 years of experience in management. Before joining New Look, from 1982 to 2005, she was an entrepreneur as well as a manager for various retail businesses. She was also involved with several merchant associations as president and manager.


Caroline Rouleau

Vice President | Professional Services and Human Resources

Caroline Rouleau is currently Vice President, Professional Services and Human Resources for New Look. Ms. Rouleau joined New Look as a Sales Consultant in 1987. She began working for Human Resources in 1991 and became Director of Human Resources in 1998. She was promoted to her current position in March 2006. Ms. Rouleau obtained a Bachelor of Business Administration degree with a major in Human Resources from Laval University in 1991.