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About us

Visionary by design

New Look was born from a desire to innovate. Our aspiration is to offer nothing but the finest: a tailored experience and products of utmost excellence. 

Our Mission 

We exist to establish the new rules of the optical industry and empower a better vision of the world. 

Our values


Always aim higher. 
We develop our talents to be the best we can be. We deliver the best style, the best vision, quality products and impeccable service. 


Understand and make people’s lives easier. 
Our industry is complex, so we help our customers and colleagues see clearly. We are honest, attentive and take the time to explain. 


Define the rules to reinvent them. 
Our purpose is to improve people’s vision and move our industry forward. Our goal is to stand out.  


Take things to heart. 
We work hard as a team in order to go further, together. Without this team, this family, we won’t succeed in making our dreams a reality. 

Certified Ecoresponsible™ 

At New Look, we aim to reduce our environmental footprint and we believe in a sustainable future. That's why we're proud to be the first company in our industry to be certified ECORESPONSIBLE™ by the Council of Sustainable Industries.

We actively promote, accelerate and facilitate the integration of sustainable development principles into our business model. Shop our ecoresponsible eyewear collections and consult our Sustainability Charter for more information.

Focus on local media

New Look has joined the Mouvement médias d'ici, and is proud to be one of 70 companies to have made this business decision. Investing in Canadian platforms encourages independent newsrooms, strengthens our economy and promotes sustainable practices. Learn more here.

Need help?

Our team of opticians is always available for you.

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