Do you prefer to shop online alone or with the help of an expert?
Shop alone in the comfort of your home with our virtual try-on technology.
Enjoy a personalized shopping experience with expert assistance via our virtual appointments.
Discover over 400 of the most wanted designer frames.
Benefit from an exclusive discount!*
Our VIP events are coming to a store near you!
Free shipping
We offer free shipping for all orders.
Made in Canada
Our lenses are made in our laboratory with the highest quality standards
Large Network
More than 400 opticians and optometrists serving 87 stores in 4 provinces
Eco-responsible
First company in its sector to be certified eco-responsible
Our collections
Avenue x Warren Steven Scott
Avenue X Warren Steven Scott is the newest collection offering an organic blend of modern and tradition in all its simplicity. Representing his traditions and Indigenous roots, this collection is an ode to Warren Steven Scott’s craft.
NOOR
Boasting daring shapes & showstopping styles, our exclusive collection Noor is for the risk-takers, the go-getters who are unapologetically themselves.
Sloane
For those who have perfected the art of minimalist elegance, Sloane is a collection that embodies your personal flair and infuses your style with a little je-ne-sais-quoi that makes you you.
Let us make
your life easier
Take advantage of our free shipping
Avoid unnecessary trips. We offer free shipping on all orders including your new pre-adjusted glasses.
Save on contacts
Save on the purchase of your contact lenses at all times. You deserve the best technology at an affordable price.
Discover our guarantees
Choose from a variety of guarantees depending on your needs.