*Offer valid in-stores only from June 26th 2023 until December 24th 2023. Buy one complete pair (frame & lenses) and get a second pair free (only pay the higher priced pair) or get $100 off lenses with the purchase of a single complete pair. Offer only valid on the regular 2 for 1 assortment which includes our private brands (Madison, Avenue, Urbain, Sloane, Pro-Sports) and a selection of styles from these brands: Adidas, Bobby Brown, Bebe, Burberry, Dior, Carrera, Coach, Dolce, Dolpi, Emporio Armani, Fendi, Givenchy, Gucci, Guess, Hugo Boss, Jimmy Choo, Kate Spade, Kendal & Kylie, Marc Jacobs, Michael Kors, Max Mara, Nike, O Peoples, Oakley, Persol, Polaroid, Police, Polo RL, Prada, Ray Ban, Safarro, Tiffany Co., Tom Ford, Valentino, Varvatos, and Versace.  Assortment may vary per location.  Jacinthe Laurendeau, opticienne.


Discover over 400 of the most wanted designer frames.

Benefit from an exclusive discount!*

Our VIP events are coming to a store near you!

Our collections


Avenue x Warren Steven Scott

Avenue X Warren Steven Scott is the newest collection offering an organic blend of modern and tradition in all its simplicity. Representing his traditions and Indigenous roots, this collection is an ode to Warren Steven Scott’s craft.



Boasting daring shapes & showstopping styles, our exclusive collection Noor is for the risk-takers, the go-getters who are unapologetically themselves.



For those who have perfected the art of minimalist elegance, Sloane is a collection that embodies your personal flair and infuses your style with a little je-ne-sais-quoi that makes you you.

Let us make
your life easier


Take advantage of our free shipping

Avoid unnecessary trips. We offer free shipping on all orders including your new pre-adjusted glasses.


Save on contacts

Save on the purchase of your contact lenses at all times. You deserve the best technology at an affordable price.


Discover our guarantees

Choose from a variety of guarantees depending on your needs.